53% of all American child and teen Internet users will visit virtual worlds at least once a month by 2011 says eMarketer¬† Senior Analyst Debra Aho Williamson. Right now that number sits at about 24%, with only 9% visiting a virtual world weekly.¬† “Definitely from a marketers’ perspective, virtual worlds haven’t gotten to the point of social networks. Everyone wants to use social networks to reach a youth audience. Virtual worlds are where social networks were a year or two ago.”

Via VirtualWorldNews.


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